The how-to of video making to share your business story, connect with your audience and grow your community. Designed for heart-centred women business owners who are ready to shine and stand out from the crowd.
Growing your business is important to you, and you want to do it with integrity and authenticity. You know that this starts with being in complete alignment yourself. You want to get yourself and your brand out there in a way that matters, so doing it through a medium that's growing fast and getting peoples attention makes sense. By 2019, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually.
This course will take you on a powerful journey of discovery through film. Exploring more than just how to share your message, it will show you how to really leverage the impact of video in your marketing to expand your reach and connect with your audience. You will learn how to bring your own visual story to life in a way that delivers your message straight from the heart.
You will join a global network of savvy women entrepreneurs, just like you, to learn how to create effective and professional-looking videos for your business - whether you're using a smartphone, a DSLR camera or a pro video-camera. There are equipment options to suit all budgets and levels of tech experience. You will be guided step by step to discover what feels right for you, and you can get started with whatever you have available.
You know that using video is the best way to reach your audience, build your brand and grow your business and you want to learn how to do it the right way.
You've got a message to share with the world and you want to do it in a way that makes you feel inspired and joyful, and gets you noticed at the same time.
You want to learn the skills to craft beautiful and professional-looking videos that capture the essence of your message and brings your business story to life using imagery, words and music.
Registration is open!
Join today & get instant course access
What you will get.
This programme is carefully structured to guide you step by step and fully support you on your journey.
Video Lessons & Downloads
You will get lifetime* access to the full online course and over 30 video lessons taught by Katy (plus bonus content). Spanning across 4 modules you'll learn the core concepts of Video Marketing with Soul from start to finish. You'll also receive a beautiful 75-page editable PDF workbook including lesson summaries, practical activities and tip-sheets to further support your creative learning experience and take you joyfully from planning to production. (See the full curriculum below).
Online Community Access
You will be invited to join a closed facebook group to stay connected with the course community, share your stories and experiences, upload your videos, ask questions and give and receive feedback on assignments. Please read the FAQ's below "Is this course just for women?" for more information about joining the online community.
Optional 1:1 Mentoring & Personalised Support with Katy
You can choose to receive personalised 1:1 support as you work through the programme and create your videos and when you'd like some further guidance on your journey. Please contact Katy directly by emailing [email protected] to discuss further or book at a cost of £90 per session (1 hour).
What you'll learn
The course will feature lessons on the following, with soulful strategies weaved throughout.
Marketing with Soul
How is your business showing up in the world and what does your brand deliver? Dive deep into the heart of your work and get clear on what you want to share with your audience. Learn how to bring your messages to life through the power of stories, and implement them in your business marketing.
Shooting Video
Discover how to make your videos look professional and stand out from the crowd. You'll learn about equipment to suit all budgets, framing and composition, lighting and sound, the magic of B-roll and telling stories through shots.
The Power of Video Testimonials
Video testimonials can be an integral part of your business marketing to boost your credibility, engage with your audience, humanize your brand and increase your exposure. Learn the art of interviewing as a powerful and effective tool to build your brand voice and influence your community.
Video Editing Fundamentals
Learn how to bring all your video elements together and build your digital story. We'll explore what to keep and what to cut, making titles and text and how to use music to enhance your viewer's experience. You'll discover the best settings to compress your video for different platforms and then how to share it online.
Course curriculum
The course is made up of 4 modules with over 30 video lessons and bonus content. Please scroll through each module to see more.
1
Welcome pack
A message from Katy
Before we begin
Preparing for the course
Workbook Cover & Course Planner
A note about equipment
How to move around this course
2
Module 1: Marketing with Soul
Module 1 Workbook
Module 1 Overview
LESSON 1: If a picture is worth a thousand words then what's a video worth?
LESSON 2: Just show up... and magic happens
LESSON 3: In your highest light
LESSON 4: The power of storytelling
LESSON 5: Start with why
LESSON 6: What's your business story?
LESSON 7: Get clear on the messages you want to share
LESSON 8: Engage & connect
Congratulations on completing Module 1
3
Module 2: Video-making like a pro
Module 2 Part 1 Workbook
Module 2 Part 1 Overview
LESSON 1: Your creative genius
LESSON 2: Bring your message to life
LESSON 3: Get equipt - Cameras, lenses & tripods
LESSON 4: Get equipt - Audio
LESSON 5: Get equipt - Lighting
LESSON 6: Shooting with smartphones
LESSON 7: Setting up for a shot
LESSON 8: Tell a story in 3 shots
LESSON 9: Rule of thirds
LESSON 10: Angles, colours, lines and shapes
LESSON 11: Depth of field
LESSON 12: Shooting with DSLRs & mirrorless cameras
Congratulations on completing Module 2
4
Module 3: The art of interviewing
Module 3 Workbook
Module 3 Overview
LESSON 1: Setting up for interviews
LESSON 2: Making the best of sound
LESSON 3: Powerful interview techniques
LESSON 4: Forming generous questions
LESSON 5: 7 steps to great testimonials
Congratulations on completing Module 3
5
Module 4: Editing Fundamentals
Module 4 Workbook
Module 4 Overview
LESSON 1: 6 steps of post production
LESSON 2: Video editing software
LESSON 3: What to keep and what to cut
LESSON 4: Using titles & text (including Canva demo)
LESSON 5: Finding and using music
LESSON 6: Exporting your video
Video editing tutorials - You Tube links
Create a You Tube channel - You Tube link
BONUS CONTENT: Editing with Lightworks Colour Handbook
BONUS LESSON: Editing Testimonials - A demo in Final Cut Pro X
Congratulations on completing Module 4
Your Instructor
Global Filmmaker & Creative Mentor, Katy Bullen.
I use the power of film to help female business owners be more visible in the world and take their place to shine. To connect with their audience in a soulful way and be true and present in their marketing messages.
I believe it's time for women to step up and feel empowered to share their stories on camera authentically and confidently, and have the ability to do this by themselves.
My journey began 15 years ago as a documentary filmmaker in Cambodia, Thailand and Burma. I worked closely with street children, refugees, migrant workers and tribal people to capture their lives on film and give a voice to people who aren't usually heard. I worked with community based organisations and trained them how to use cameras, edit videos and tell their stories to advocate for peace and social change.
Through these humbling experiences, combined with my own inner journey and the practices of yoga, dance and holistic well-being, I was inspired to create new forms of filmmaking and discover different approaches to sharing human wisdom.
Now, it’s my passion to work with heart-centred entrepreneurs, conscious leaders and modern day wisdom keepers. The films I love to make mirror a world that's evolving through more mindful and conscious attitudes and promote a more positive understanding of life and the environment we live in.
I travel to places far and wide to join people on retreats, in workshops or at their place of work to capture the essence of their message and shine a light on what they do.
Video can change the world and now we all have access to this global stage. I am sharing a piece of my heart by creating this course in hope to inspire other women to stand in their power, shine in their brilliance, and learn the most effective way to reach their audience in a truthful and wholehearted way.
Testimonials
Please use the arrows to see more.
"The best course I've taken in a long time"
Amrita Grace, USA, The Sacred Feminine Mystery School www.sacredfeminineschool.com
Video Marketing with Soul was the best course I've taken in a long time. It was fun, creative, informative, and exciting. Katy was wonderful to work with and gave way more value than she promised. Though I was already playing with making videos and editing, I felt somewhat inept. After taking this course, I have so much more confidence and skill in planning, filming, and editing videos for my business. I highly recommend this course for anyone who wants to make videos for business, for marketing, or just for fun.
"One of the most enjoyable creative processes I have ever engaged in"
Alison Leach, UK, Professional Administrator www.mysacredtree.com
I found Katy’s course by chance and I am so glad I did! She is generous with her knowledge and experience and enabled me to learn a new skill in a short space of time. I was nervous about editing but found it to be one of the most enjoyable creative processes I have ever engaged in. After completing the course I am able to film, edit and create short videos using mostly equipment I already had. Katy’s suggestions and pointers have been invaluable in making my final pieces look more professional. I would recommend to everyone, at any stage of their business - you won’t regret it!
“Video Marketing with Soul is a life changing course!"
Dale Sparage, San Francisco, Love & Relationship Coach www.creativecorecoaching.com
My experience with Katy was beyond words!
The biggest shift I had was seeing how the tools and knowledge Katy was offering allowed me to express my unique self and mission to the world. For the first time since I began my career as a Love & Relationship coach there was a flow being created from my ideas to their direct expression! This was truly exciting!
Working with Katy was like opening a door to creativity and expression that had long been shut. Katy’s encouragement, support and amazing depth of knowledge allowed me to spread my wings. I now have a clear picture of where I want to go and how to get there. I can’t say enough about how working with Katy has changed my skill level and perspective on how I market myself and my work.
Working with Katy is an opportunity that you cannot let pass you by! “Video Marketing with Soul” is a life changing course!
When, and for how long can I access the online programme?
Once you complete your purchase you will receive instant access to the course online. Video Marketing with Soul will be yours to keep for the lifetime of the course (at least 1 year but more likely indefinitely, as long as the course platform 'Thinkific' remains up and running!). Once you've registered for the course, please log into the Katy Bullen Films Academy to access the lessons: https://katybullenfilms.thinkific.com/courses/VideoMarketingwithSoulOnlineProgramme.
How much time do I need to successfully complete the course?
Well, that really depends on you! The beauty of an online programme is that you can take as much time as you need to fit your learning around your usual schedule. You could plan to complete the course in 4-6 weeks, allowing 2-3 hours per week to work through the lessons and workbook and then more time will be needed if you wish to practice filming and editing as the course progresses. Of course the more time you're able to give to the programme the more you will get out of it and the quicker you will get through it. If you want to work on it full time then you could complete it in less than a week!
What video equipment do I need?
The course is designed so that everyone can benefit from the teachings, whether you're using a smartphone, a DSLR camera or a professional camcorder. You will learn more about equipment to suit all budgets at the beginning of the course, however it is recommended you have access to a camera with a video function, a tripod and if possible, a microphone to practice with throughout the programme. When you're ready to edit your films you will need access to a computer and editing software such as Lightworks (free), imovie (free), Final Cut Pro (paid) or Adobe Premier Pro (paid).
Is the course just for women?
Although the teachings and methodologies taught here can apply to any heart-centred business owner and video-maker, I have designed this course with women in mind. Saying that, there is nothing to stop any gender from taking part in this course, however you will notice that I have used female pronouns throughout, as I am specifically addressing women. The facebook community is set up as a safe and supportive space for women to nurture their innate creativity, express their voice, share their stories and bring their visions to life on film in an authentic way. If you are of male gender, then it will be at the discretion of myself, Katy Bullen, as to whether you can join the closed facebook community. If this concerns you, please contact me before purchasing the programme.
Do you offer refunds?
Once your purchase has been made, refunds are not possible. Please try the free preview lessons before you buy and if you're still not quite sure if this course is for you then please email me at [email protected]. I'm happy to answer any questions you may have!
What if I need extra support during the course?
If you decide you'd like more personalised support then you can book additional 1:1 mentoring calls with Katy at any time. The cost is £90 for 60 minutes, or £125 for 90 minutes. You're also encouraged to post your questions in the facebook community and ask for feedback from the other course members.
